Affiliate Marketing Infographic
Affiliate marketing, Just what is it? Affiliate marketing is a performance-based marketing method in which a business rewards an affiliate for each visitor or customer brought by the affiliate’s own marketing efforts. Usually the visitor is required to actually buy something before the affiliate will receive any compensation. However there are some cases where the visitor only has to land on the businesses website through the affiliate link and the affiliate will get paid.
The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps somewhat with other Internet marketing methods because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. In spite of this affiliates continue to play a significant role in e-retailers’ marketing strategies.
The banner below is an example of affiliate marketing. The company the banner refers to has excellent products for many types of businesses. If you click on the banner you will be sent to their website. If you have a business, especially an online business, the chances are you will find a product that will help you generate more money for your business. In the event you do then I will make a small commission. This is a live example of how affiliate marketing works.
Click on the banner below for an exercise and example in affiliate marketing in action.