A Few Internet Marketing Ad Tips
As the internet matures ads, ad types and internet marketing change over time. If you’ve been around even ten years online you’ve experienced the change. Here are a few Internet Marketing Ad Tips to be aware of.
Banner ads used to be the Rage, but other Ad Types are now more Popular
Banner ads used to be the hot new thing in internet market advertising. Banner ads haven’t gone away, but seem to be less effective than they were originally. You still see them every time you’re online. Unless you’re using software that blocks them, they are everywhere on the web.
But I’ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, many of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Google GMail.
Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites.
They may be charged a certain fee each time a consumer clicks on the link. It’s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website.
If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. It costs the business owner who advertised.
The Internet and Advertising both change over Time
Another thing that’s changed the internet marketing advertising landscape is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of different searches. Whether or not the content was really on their website or not.
Now, keyword “stuffing” as it’s called can actually get a site penalized or possibly eliminated from search results. This helps keep web searchers from going to unrelated sites.
Nowadays websites have to use keywords correctly to show their content is expert content. It cannot be just a list of random keywords most commonly searched that day. The growing sophistication of search engines makes “cheating” to get the most hits a nonworking tactic.
Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.
Once you have traffic, you have to convert visitors to buyers. The best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list.
Visitors to your website will be enticed to sign up for your mailing list if you offer something valuable in return. Then you have their permission do some of your most effective internet marketing – email marketing.
Frankly, these are just a few of the internet marketing advertising tips which should help you get your business site to the top of the Search Engines. It does take work, however, and you cannot realistically to get to the top of search engine results unless you know what you are doing and you do the right things.
Keyword research can put you on the road to profits. So learn all you can about it. Find out what others are doing to reach the top of the search engine results and apply those same measures yourself.