Two Marketing Tips

1. Develop a marketing plan.

It doesn’t have to be a long thought out process. Something quick and simple will do. You just need to have some idea of what your plans are when it comes to marketing your business.

2. Give free or low-cost trials to get more people to try your product

Even if your subscription offer can be cancelled at any time, people are often weary of getting hooked into a subscription of something they’re unsure of. You can offer a free or a very low-cost trial to try it out.

My recommendation is to still have the subscriber commit to a subscription after the trial period is over and to let them know they have a full XXX days to try it out and can cancel anytime. That will help you convert more trial users into happy clients. If they are left with the responsibility of renewing their membership manually, in many cases, they probably won’t bother. Of course, you can test out both methods and see what produces the best results.

Charles