Marketing Tips using Social Media & RSS

Marketing your business (with social media) doesn’t need to be difficult

Getting your business up and running with social media doesn’t need to be a difficult process. Narrowing down your options to those most powerful to your success will not only save you time getting things in place, but it will also cut down on the amount of upkeep time required.

Social Networking

Although not a new concept by any means, the internet has brought social networking to a different level entirely. No longer does this term refer to meeting in person for a weekly meeting revolving around a certain interest or pastime.

Starting primarily with the advent of instant messaging, the entire concept has grown in leaps and bounds. Now there are sites dedicated to nothing but social networking; from MySpace which is used primarily by the younger crowd, to networks divided by interests, ethnicity and just about everything in between.

Most social networking sites, however, don’t have specific distinctions such as these. Members simply join the site, and find their own interest groups or niches within which they feel compatible. It is through these sites that many people choose to enter their business information into their profile or information page. Popular choices for social networking sites include: MySpace.com, Facebook.com, Linkedin.com, Squidoo.com and Twitter.com.

RSS Feed

Also known as “Rich Site Summary”, RSS is a web-feed format that enables your subscribers to receive updates to your blog, website or other information directly to their chosen feed aggregator or reader. Your readers simply enter your feed’s URL into their reader, or they can click on an icon in any browser to begin the subscription process. Most web hosting packages or blog sites will have everything you need to create this option for your readers.

Charles